Beauty & Wellness/Concept project — fictional business
Vela Beauty & Wellness
Quiet confidence. A little time, just for you.
Project overview
A fictional boutique beauty and wellness business. This concept pairs an architectural visual direction with elegant typography to create an inviting treatment discovery experience.
Key features
- Boutique visual identity
- Treatment discovery
- Booking direction
- Spa imagery
The thinking
behind the design.
- 01
Pale lilac, aubergine and a small lemon-yellow accent give Vela its own identity.
- 02
Airy spa imagery and expressive type create a calm, unhurried rhythm.
- 03
Treatment categories and booking direction keep the experience purposeful.
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