Trades/Concept project — fictional business
Raven & Co.
A bold, precision-led identity for plumbing and heating.
Project overview
A fictional premium plumbing and heating business. This concept explores how direct messaging and a confident visual identity can make a trades website feel dependable and distinctive.
Key features
- Bespoke visual direction
- Service-led homepage
- Quote request direction
- Clear service categories
The thinking
behind the design.
- 01
Industrial typography, an ice-grey canvas and sharp chartreuse accents.
- 02
Architectural imagery puts the quality of the environment front and centre.
- 03
Plumbing, heating and repairs have clear entry points, alongside a prominent quote request.
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