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Hospitality/Concept project — fictional business

Olive & Ash

An editorial experience with a taste for the unexpected.

Olive & Ash desktop website design concept
Desktop design exploration · Concept project, not a live client website

Project overview

A fictional contemporary neighbourhood restaurant. A concept designed to capture the atmosphere of good food and good company, with straightforward paths to the menu and reservations.

Key features

  • Distinctive restaurant branding
  • Menu direction
  • Reservation direction
  • Seasonal food storytelling

The thinking
behind the design.

  1. 01

    Oxblood serif typography and olive accents create an editorial restaurant identity.

  2. 02

    Food and wine imagery brings texture and atmosphere to an asymmetric composition.

  3. 03

    Menu and reservation links stay simple, allowing the food to do the talking.

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